When Tine joined Nimble seven years ago, she naturally gravitated toward the operational side of things, close to the work, deeply practical, always with her feet in the field. That hands-on mindset is still what defines her today, even as she steps into a new role as People Lead.
Her approach to people leadership is as pragmatic as it is human. It’s not about building processes around people; it’s about shaping the environment so everyone can grow in a way that fits them. At Nimble, no two growth paths look the same → and that’s intentional. Each Nimblie’s role, rhythm and ambitions are treated as something unique, something to continuously learn from and iterate on.
Personalised growth, built with empathy
Tine sees people management as a deeply personalised discipline. She believes the best workplaces are designed like great products: responsive, adaptive and context-aware. Growth is not a fixed trajectory but a living system. Some thrive by going deep and becoming experts in their craft. Others grow horizontally, taking on new responsibilities or mentoring roles. The goal is not to push everyone in the same direction, but to give them the space and support to find their own.
This mindset also makes growth scalable. Instead of locking people into predefined career tracks, the focus is on nurturing the conditions that allow them to evolve as the company evolves, especially in a fast-moving field where new roles can emerge overnight.
Ownership with a supporting framework
Nimble has always been a high-trust environment where people get a lot of autonomy. That ownership drives creativity and accountability, but it also requires balance. One of Tine’s priorities as People Lead is to make that freedom sustainable.
We need to protect the energy that makes Nimble such a driven place, without letting passion turn into pressure. That means creating enough structure for people to feel supported. But never boxed in. It also means reminding everyone that their job is only one part of who they are. A healthy team is made of people with full lives: hobbies, families, creative passions, and identities that extend far beyond the workspace.
When that balance is right, feedback lands better, collaboration feels lighter, and the whole team operates from a place of genuine motivation rather than obligation.
Iterating on people, not just products
If Nimble is known for its iterative product mindset - ship, learn, improve - Tine applies that same philosophy to how she leads people. Mistakes are natural data points in the learning process. A workplace where people can be open about what didn’t go right is, a workplace that grows faster and healthier.
Psychological safety is not a separate HR initiative; it’s woven into how the team works. Nimble’s culture of Radical Candor - giving feedback quickly, directly, and kindly - underpins that openness. It’s how teams keep each other sharp while still protecting trust.
People as a product
Tine often describes her philosophy as people as a product — an idea that fits Nimble’s DNA perfectly. It’s the same agile, iterative thinking that drives digital product design, applied to human experience. People, like products, evolve through feedback, testing, and iteration.
It’s a mindset that allows her to stay close to the work while thinking long-term about culture. Building a team becomes less about implementing rigid HR frameworks and more about designing experiences that continuously adapt to the people who live them.
Looking ahead
As Nimble grows, it’s entering a more mature phase — one where momentum meets rhythm. Tine wants to help the studio keep that balance: the curiosity and speed that have always defined it, paired with a sense of calm and continuity.
Her vision for the future is simple but strong: a studio that stays authentic in everything it does. Even in a time when AI and automation dominate most conversations, she sees these tools as powerful enablers rather than replacements and she’s focused on preserving the human texture behind the work: the empathy, the learning, and the imperfect, evolving nature of real people building real things together.
At its core, that’s what “being Nimble” means → moving fast and staying curious, but always human.
