Looking Back, Looking Forward: almost eight Years of Building a Studio that Bets on the Right Waves.
Every year, we do the same thing.
We put the whole studio in a room and tell the truth.
Not the polished “company update” version. The real one.
Where we’ve been. What worked. What didn’t. What we’re betting on next and of course: why.
We’ve done this for eight years now. We call it Looking Back, Looking Forward.
It’s not a ritual because it looks good on slides.
It’s a ritual because it forces clarity.
Looking back on 2025 – from lightbulbs to the first grid
If AI is really as fundamental as electricity, then 2025 was the first year we stopped just admiring the lightbulbs and actually started wiring the building.
The early AI phase was loud.
Screenshots everywhere. Copilots bolted onto products that didn’t need them. Demos that looked impressive and died quietly in a backlog. 🫠
We played in that phase too. It was fun, but it would also get shallow very fast.
Our clients didn’t need sparkly buttons with a bit of AI dust sprinkled on top.
They needed relief and less friction.
Doctors drowning in administration.
Energy customers lost in incomprehensible bills.
SME owners buried under forms instead of building their businesses.
So we asked a different question:
If AI really is as fundamental as electricity, what does it look like when it disappears into the background and just makes things easier?
That question defined our 2025.
We shipped AI-native experiences into healthcare, energy, insurance, telco and B2B services: not pilots, not slideware, but live systems used by thousands of people.
In practice, 2025 looked like this:
- People – how it felt inside the studio
We shifted from everyone wearing five hats to more deliberate roles and support.
New and strengthened lead roles in engineering and people. A more balanced team across delivery squads, with a heavy focus on scaling our engineering power.
We welcomed new Nimblies, celebrated the Hall of Fame OGs, and even made space for Minimblies joining the family.
The year was full of “have fun along the way”: a wedding, IJmuiden beach winds, Wintercircus vibes, Gymblies, NimbleFest, BBQs, lunchtalks and a lot of late-night “are we really doing this?” conversations. 😉
- Impact – what changed for our partners and their users
We moved from AI experiments to repeatable, agentic experiences that actually shipped.
In healthcare, we helped hospitals and payviders make it easier for patients to find the right care sooner instead of getting stuck on the phone.
In energy, we turned cryptic tariffs and graphs into proactive nudges and scenarios that normal humans can act on.
In HR and wellbeing, we started turning dense regulation and data into copilots that help people do the right thing faster.
Across all of that work, our north star stayed the same: the monthly active users across the products we touch and how users feel while using them.
- Return – the fuel to keep going
2025 was our strongest year so far. We overshot our revenue target, with a meaningful share driven by AI work.
We deepened a small group of partnerships instead of chasing every shiny logo, and for the first time we’re heading into the new year with ~90% of 2026 already committed.
Just as important: a growing slice of that revenue is clearly labeled “AI work” instead of hidden in generic “innovation”. That gives us the confidence to keep investing.
Looking back, 2025 was the year the work stopped being theoretical.
AI stopped being a slide in a pitch and started behaving like a quiet current under real products.
We’ve never used headcount as our scoreboard.
For a studio like ours, size is a vanity metric. What matters is the impact of the products we ship.
Our north star is simple: the monthly active users across all the digital products we touch and how satisfied those users are.
Every decision we make about where to invest, who to hire, and which bets to double down on is filtered through that lens: will this meaningfully grow usage and improve customer satisfaction for the people on the other side of the screen?
Looking forward to 2026 – electrifying the city
Looking forward isn’t about predictions. It’s about preparation.
If 2025 was wiring the first buildings, 2026 is when we start electrifying the whole city.
Think of the last few years like this:
2022-2023: The spark
ChatGPT moments, AI hype, a flood of copilots everywhere. The lightbulbs phase: bright, experimental, a little dangerous and very visible.
The result?
2024: The copilot year
We rewired ourselves: how we code, design, plan and write. Copilots became normal, but we were still mostly “illuminating the streets” - adding helpers around the edges.
All-time high CSAT scores: from our customers, and from their customers using what the products we built
2025: Agents on the field
AI stopped being a playground. Agents started taking actions across real systems, closing loops, and moving actual revenue and outcomes.
2026: The grid goes live
AI becomes the grid: invisible infrastructure under every touchpoint, powering 100% AI‑native experiences.
Electricity was a “this changes everything, but not overnight” technology.
First the invention. Then the slow rollout. Then the rules and infrastructure.
Only after that came the second‑order effects nobody predicted: night shifts, elevators, skyscrapers, washing machines, neon cities.
AI is on the same curve.
2024 gave us the first lightbulbs. 2025 wired the first buildings. 2026 is when the grid reaches us fully.
For Nimble, “electrifying the city” looks like this:
- People – how it will feel to work here
Fewer heroic multitaskers, more balanced 5-person squads that can actually breathe.
Clearer growth paths into product, design, engineering and strategy leadership.
A sacred-space office we deliberately invest in so focus and deep work feel normal, not like a luxury.
Embedded R&D and AI‑augmented engineering as defaults: sidekicks and backbones that quietly remove friction from everyday work.
- Impact – what we ship and how it lands
From “adding a bit of AI” to designing end-to-end, AI-native journeys.
Agents orchestrating tools, data and channels in the background while interfaces stay calm and human.
Security, observability and governance wired in from the start so regulated environments don’t feel like handbrakes.
A clearer, bolder position around Nimble AI / Nimble Agents: if you want multi-agent systems that actually ship, you know where to go.
- Return – the model under the hood
A 2026 target built from the team we want to sustain, not from an arbitrary growth percentage.
Revenue, margin and AI share that are high enough to fund real bets: internal AI team, R&D budget, tooling, brand and a better upside model for the people who make it happen.
More of our services moving towards token‑based, autonomous offerings where agents do the heavy lifting and humans do the high‑leverage work.
We believe the next decade of digital products will be won by teams that:
- Can ship complex, multi-agent AI systems in regulated environments
- Know how to change everyday behaviour at scale
- Are comfortable sitting between boards, teams, and real users
- Treat AI as default infrastructure, not a novelty layer on top
That’s the current we’re wiring towards.
For partners, it means working with a studio that’s already shipping at scale and has the portfolio and legacy to prove it.
For future Nimblies, it means joining a place where:
- You’re not a ticket-taker
- You ship real things, fast
- You work on front-row problems
- And your growth is taken seriously, because taking ownership is expected
Once a year, Looking Back, Looking Forward lets us check whether our grid and our city still match.
This year, the signal is clear: we’re not trying to win by being the biggest studio in the room.
We’re here to wire the grid for the next generation of digital experiences; measured by the people actually using them, and how they feel while doing it.
And then we get back to work.
A personal note: the people behind the grid
Underneath every slide, graph and analogy, the truth is embarrassingly simple: it’s the people.
We can talk about electricity, agents and infrastructure all night, but none of this rewiring can happen without a group of humans who keep showing up with ridiculous amounts of care, enthusiasm, expertise and humour. 😉
We never would’ve dreamed we’d end up with this crew of like‑minded A‑players. People who challenge, who deliver, who crack jokes at exactly the right (and wrong) moments, and who somehow make even the hard weeks feel worthwhile.
Moving into a place that finally feels like ours makes that even more real.
The new office, the whiteboards, the late trains, the shared dinners … they’re just scaffolding for the real thing: a studio where it genuinely feels good to do the best work of your career. 🫶🏻
If our check‑ins taught us anything this year, it’s this:
we have never had a year - and a year ahead - where we’ve said it this often, this confidently:
Everything just feels right.
And that might be the most important signal of all when you’re electrifying a city: you look around at the people switching the lights on together and think, quietly but very clearly:
“If this is the crew we get to do it with, we’re going to be more than fine.”
