I think most of us are familiar with Shopify, right? They made setting up an online retail store for merchants a piece of cake. And now it looks like they're coming for Amazon...

About a week ago, Shopify launched a new native app called Shop, which aims to aggregate Shopify-powered stores everywhere. It's a store-first approach instead of leveraging it as a product search engine like Amazon does. You search for a shop, and are then presented with their product catalog. Easy local shopping during the pandemic, and no ads either; sounds pretty good, right?

Unlike Amazon, Shopify has taken a more ethical business approach. Because Shopify itself doesn’t compete with the companies that use its platform. Right now, Amazon merchants don’t have much of a choice, but a Shopify marketplace might finally give them one...

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