The world of ecommerce is changing rapidly. I guess you could say it's lost its head! While you take a moment to recover from that earth-shattering joke, let me elaborate.

A new generation of disruptive brands are shaking up retail. Like our good friends over at Edgard & Cooper, they opted for a D2C, or direct-to-consumer approach for their business. But, this approach comes with a huge caveat: you alone are responsible for getting your products out there.

People have become more demanding of businesses, and they crave convenience. If you can't service your customers where they want to, well, you're f*cked. And, a "traditional" way of building an ecommerce ecosystem isn't exactly very flexible in servicing a ton of touchpoints.

The solution? You guessed it, headless commerce. In the simplest of terms, it gets rid of the dependencies between the front end and back end.

Think of headless commerce as the "Breaker of Chains" for front end developers. This makes things much easier for D2C brands to service their customers wherever they might be hanging out.