You may have noticed the rise in popularity of wellness apps and wearables like the Fitbit, but what can mobile health applications do for the healthcare industry as a whole?

Healthcare specialists are already swamped, nor will physical consultations be an option all the time. And it's tough for healthcare professionals to stay in the loop with every patient, at all times.

To give you an example, here are some common issues healthcare providers struggle with:

😥 Patient follow-up
😥 Medication adherence
😥 Patient behavior change
😥 Data collection

These are issues a mobile health application can combat quite effectively. For they can act as a surrogate medical assistant when it comes to assessing patients, keeping them engaged and on track with their treatment, and following up with them on a personal level.

A mobile application can also be used as a tool for collecting user-generated data. Digital biomarkers are a huge opportunity here, as these kinds of apps can tap into the monitoring capabilities of all kinds of wearables.