Become a confident puppy parent!
Establishing meaningful relationships with customers, a ubiquitous challenge for organizations everywhere. Offering help and support at scale is no easy feat either. But building a companion app can hit both birds with one stone.
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The only way to build successful digital products, is by involving your end users as early in the process as possible. In our case, we ran a handful of user interviews immediately after we've turned concept sketches into a clickable prototype in Figma. This all takes place during a week-long workshop, called a design sprint.
However, to validate the product/market fit, we need more data. In the following week, we then set up a smoke test: A custom landing page designed to gauge people's interest in the application. And these were the results after a couple weeks:
