What did we do?
What's been bothering them?
Edgard & Cooper produces sustenance for both cats and dogs. Their mission is to offer fresh, unprocessed kibble, using lots of fresh meat. Their challenge? Building the Edgard & Cooper brand and expand their business in the pet food industry by means of data-driven, sustainable growth, using a direct-to-consumer model.
How did we fix it?
A complete overhaul of Edgard & Cooper’s ecommerce platform and general online presence, including a marketing website, online store, as well as a trial flow package. Said platform is to become the first point of contact for (potential) customers, with clear CTAs, USPs, and providing a smooth shopping experience overall.
What are the results?
After a lenghty development process, Edgard & Cooper’s marketing page, free trial and online store were ready unleash upon
the world. A few months in, they’d already noted a whopping 700% increase in ecommerce revenue. Not to brag or anything...
What did the process look like?
Moving fast is our trademark, and what allows us to create better experiences, faster, is our process. Basically, we’ve fragmented the entire development cycle of the cockpit into week-long sprints. Especially during the design sprint, we're pushing our limits with scarce resources to validate a first visual prototype. Once that's done, it's off to the races and the first development cycle can begin, ultimately yielding an MVP. The execution phase naturally spans several weeks, 6 to 8 on average, especially when I.E. large databases or third parties come into play.
Here’s what the final product can do!
Let's take a quick look at the final result!
Explore the story of Edgard & Cooper.
A high level of personalization options coupled with a plethora of kibble and wet foods to choose from; finding the best food for your furry friend is child’s play around these parts.
Shop for pet food catered specifically to your own four-legged friend.
Not having to scan nearly illegible ingredient labels filled with incomprehensible words is a win all around for pet owners. Edgard & Cooper's online store is designed to allow users to quickly adjust filters and find the right kind of kibble for their beloved pet.
"Bothrs introduced us to design sprints for the rebuild of our digital brand and shop environment."
"In one week we defined goals, challenges, inspirations and solutions. We got everyone involved and aligned from the start! We’ve turned months of unstructured, ineffective processes into one intense week of strategy, prototyping and testing."
Wouter Baert - DTC Manager at Edgard & Cooper
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