What did we do?
Strategy
Testing
Design
Development
What's been bothering them?
Long story short, clients have certain needs, and properties have certain characteristics. The challenge here is to match the right property to the right client in a pretty much fully automated manner. Not the most straightforward job to be done, eh?
How did we fix it?
So what’s the goal here? It’s giving March employees the power to easily identify the best matching properties for their clients. This is where ML6 came in. Together, we built an internal tool that utilizes a smart recommendation engine. This allows employees to generate reports for potential clients, show them related property scores and brings all valuable factors together in a single, convenient overview. In addition, the tool has a few other features, such as personal and auto-generated offers.
What are the results?
Thanks to this matching engine, March is now able to pivot from a reactive to a proactive sales approach in the real estate industry. Together we further carved out their business model: from launching their website to shaping a data-driven matching platform in a matter of weeks!
What did the process look like?
Moving fast is our trademark, and what allows us to create better experiences, faster, is our process. We’ve fragmented the entire development cycle into week-long sprints. Short, intense bursts of productivity, with clearly defined challenges at the start, weekly stand-ups, rapid prototyping, and repeated user testing. As a nice added bonus, it also allows for custom tailored roadmaps depending on the project and client.
Learn more about our sprint tracks“Tremendous progress in just 4 days!”
“The Bothrs were instrumental in translating the idea I had into a concrete project and design. After just 4 days, my company ended up not only with a prototype for our future digital footprint that perfectly implements our vision, we also ended up with the first step towards that prototype: a workable website. As a startup, we need speed and flexibility, so the short sprint format worked out really well for us!”
— Philippe Meire, March co-founder
Here’s how the product will evolve!
With our MVP delivered and launched, let’s take a sneak peek into the future of this approach. Because the best is yet to come.
Matching potential in a two-sided marketplace.
The beautiful thing about intelligence is that it can be used in reverse. In the future, pro-actively searching for matching clients isn’t the only goal... It’s also up to us to showcase potential matches to clients browsing the web. We’re translating a user request into a realtime personalized offer, how neat is that?
